While you may think you’re making some healthy choices at the supermarket by picking products that say “all natural” or “lightly sweetened,” such claims can be misleading.
One thing is for sure: Consumers seem confused when it comes to food labels.
Marketers are very, very clever. What they do is catch trends… and they know what sells.
According to a recent survey by the International Food Information Council, 80 percent of grocery shoppers say information on packaging seems conflicting.
It’s really the front of the box versus the back of the box.
The front of the box is all marketing. The back of the box is “where the real nutrition information is.
Learn more about how to decode food labels by watching my interview in the full TV segment for CBS New York here.
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